Dow Jones

Professional

Financial


The Dow Jones Professional website was in need of a redesign to improve its navigation and make it more user-friendly for its target audience. As a UI designer on the project, the task was to create a solution that would simplify the complex, nested menu structure and make it easier for users to find the information they needed.

Client
Dow Jones / Wizeline
Role
UI / Visual Designer
Year
2022


The team began by conducting user research to understand the needs of the website's target audience – financial industry professionals looking for timely market news and data. From there, I created a brand new menu that streamlined the navigation and made it more intuitive for users. We also focused on creating a consistent design aesthetic throughout the site, using graphic assets that were visually appealing and easy to understand
The end result was a website that was not only more functional, but also more visually appealing.

In addition to designing the new menu and creating a consistent design aesthetic, I also made sure to document my design decisions and deliver a well-documented Figma prototype to the development team. This clear and detailed documentation allowed the developers to code the design seamlessly within the Wordpress platform, and helped to ensure that the final product met the project's requirements.